Golden Krust launches first-ever plant-based Jamaican patty at select locations in North America
“When Golden Krust decided to develop a new line of “better for you” patties for its growing restaurant and retail customers, we wanted to partner with Beyond Meat® – a leader in plant-based proteins,” stated Alfred R. Novas, Chairman, Chief Executive Officer and President of Golden Krust. “Beyond Beef was the perfect choice for our new patties since it is designed to look, cook and taste like ground beef, with all the benefits of plant-based protein.”
“We’re excited to partner with Golden Krust and appreciate their trust in us to deliver delicious plant-based protein options to their loyal customers. Golden Krust is bringing plant-based protein to the market in a new and different way, which is exciting for us at Beyond Meat®,” said Tim Smith, Vice President Food Service Sales, North America at Beyond Meat.
The new Plant-Based Mild Patties made with Beyond Meat® and Plant-Based Spicy Patties made with Beyond Meat® will be tested in select locations in Boston (Nubian Square/Mattapan), Toronto (Brampton/North York), Hartford, and The Bronx starting today. It is the newest addition to our “better for you” offerings which include vegetable and spinach patties. Stop in today and try the new Plant-Based Mild Patties made with Beyond Meat® and Plant-Based Spicy Patties made with Beyond Meat® in our famous trademark flaky crust. When looking for healthier plant-based options our new patties will leave the most skeptical meat-eater surprised and delighted; you will not miss the meat and will want to have another.
Tag us in your social media posts with your Beyond Meat patty @GoldenKrust and use the hashtag #BeyondGoldenKrust.
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About Golden Krust®: Golden Krust is a premier producer and franchisor of Caribbean food sold in over 25,000 retail locations and over 125 franchise-operated and Company restaurants throughout North America. We exist to provide the taste of the Caribbean to the world. The original bakery was formed 30 years ago in The Bronx and exists today. Golden Krust produces over 50 million Jamaican patties per year along with a full assortment of bakery goods. Visit goldenkrust.com and follow @GoldenKrust, #GoldenKrust on Facebook, Instagram and Twitter.
Golden Krust® is a registered trademark of Golden Krust.
© 2020 Golden Krust. All rights reserved.
About Beyond Meat®: Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest-growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat’s brand commitment, “Eat What You Love,” represents a strong belief that by eating its portfolio of plant-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat’s portfolio of fresh and frozen plant-based proteins are currently sold at approximately 58,000 retail and foodservice outlets in more than 50 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.
Beyond Meat® is a registered trademark of Beyond Meat, Inc.
